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Rensing believes the best credit card payment processing offers competitive rates and provides additional value to the retailer and the consumer.Īfter he moved to Bigcommerce, Rensing moved all credit card processing to PayPal, in March 2013. “We provide them with a clean and easy way to navigate our store and keep them in, browsing our ‘shelves’ so that ultimately they leave through the checkout counter.” “Just like a brick-and-mortar store, we want to lure people ‘through the doors’,” Rensing said. #RAPIDWEAVER GODADDY HOSTING CODE#Rensing undertook his own web design, and learned Cascading Style Sheets code to design his site with Bigcommerce. “We can make edits, process refunds, add notes for customers or for staff, enter tracking information and more to manage the details of any order,” Rensing said. Rensing pays $24.95 per month for the original Basic plan (now renamed Silver) new customers pay $29.95 per month. #RAPIDWEAVER GODADDY HOSTING PLUS#“Bigcommerce had all these, plus great reviews from their customers and ecommerce comparison sites,” Rensing said. 2012 to Bigcommerce was prompted by his desire for a new shopping cart platform that would let him add new products, have real time shipping quotes and order confirmation emails, and offer coupons and special offers. #RAPIDWEAVER GODADDY HOSTING TV#The appearance on investor-pitching TV show, Shark Tank, on March 2, 2012, prompted sales to grow to $500,000 that year, and by 2014, The Smart Baker grossed just under $2 million. Rensing’s business continues to grow, from gross revenue of $3,000 in 2009, $65,000 in 2010, and doubling to $140,000 in 2011. His Etsy shop still exists, but he’s renamed it AllCustomGifts. Rensing sells them on his own website, as well as Amazon,, and Zulily. This prompted his switch, in 2012, to Bigcommerce, the hosted platform.įast forward to 2015, The Smart Baker has four main product lines: aprons, parchment paper, cupcake towers, and cake pop stands. Rensing launched The Smart Baker on Etsy but quickly “outgrew its limited platform.” He set up a simple website,, in 2010 using RapidWeaver, a drag-and-drop web platform, but found orders difficult to manage and his developer increasingly expensive as he charged per update, and for specific features. “We were featured as one of the top 10 must haves in the kitchen in the magazine’s 2009 holiday issue,” Rensing said. Within 10 days, the editor of the Food Network Magazine, who had seen the apron on Etsy, called Rensing. Friends clamored for one Rensing decided to list the apron on Etsy. It had cooking guides - measures and conversions - printed upside-down on the apron for the cook to read easily. In mid-2009, Rensing designed for his wife Stephanie, who is an accomplished baker, the Cheat Sheet Apron. Eleven years later, he still runs DG Design and Print. ![]() Rensing expanded his business to provide large format digital printing for local and national businesses. He purchased a small vinyl plotter to make small decals for classmates, the biggest sellers being car stickers based on customers’ tattoos. ![]() in 2003, Daniel began a degree in computer graphic and design at Keiser University, in Melbourne, Fla. When the Rensings relocated to Rockledge, Fla. Many of the most successful online retailers sell products that solve problems.ĭaniel Rensing, who grew up in Levittown, N.Y., created a clever product that attracted press attention within 10 days of its launch. ![]()
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